As always, some great thinking from WorldChanging. Check out the full article.

WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: Using Bottled Water to Turn the Tides
Imagine if some portion (if not all) of the profits from every bottle of water sold in the US and Europe on March 22 were used to fund humanitarian water programs? Consider the impact if the packaging on ready-to-drink beverage products sold in the weeks pre- and post-World Water Day included educational information designed to enlighten consumers about the issues and suggest strategies to decrease water usage and help those in need get water? Think of the sea change in public opinion that could occur if the media spend of these corporations during this timeframe repeated a set of specific PSA-style messages and offered consumers with ideas on how to get involved and make a difference?

[tags]urbaneco, bottled water, worldchanging, green, eco-friendly[/tags]